Rebranding.

Rebranding is an active marketing strategy that includes a set of measures to change the brand (both the company and the product/service it produces) or its components: name, logo, slogan, visual design - with a change in positioning.
Rebranding is carried out in line with a change in the conceptual ideology of the brand. This implies that the company (product) has undergone quite significant changes.

Rebranding objectives:

- strengthening the brand (increasing consumer loyalty);

- brand differentiation (strengthening its uniqueness);

- increasing the target audience of the brand (attracting new consumers).

Successful rebranding allows a company to reach a new level of development, attract the attention of new customers and increase the loyalty of existing ones.

The official bird of the company is Ostrich Kalaju.

Strong, hardy, fast bird. Doesn't fly... yet